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    Employer Branding

    ENGIE

    Attracting technical talent

    A targeted employer branding strategy combining continuous visibility with digital activation to attract young technical talent.

    ENGIE: Attracting technical talent

    Context

    ENGIE faces strong pressure on the labour market for technical profiles, which are particularly sought after. In this context, the company has to strengthen its ability to attract young talent. A second challenge is improving the representation of women in these technical roles, historically very male-dominated. Classic recruitment channels and generic employer branding approaches do not always reach these specific audiences efficiently, nor do they build a lasting connection with the new generation.

    Challenge

    01

    Attract young technical talent

    Technical profiles are highly sought after on the labour market, so ENGIE has to strengthen its appeal to young people.

    02

    Reach more female profiles

    Improve the representation of women in technical roles that are historically very male-dominated.

    03

    Go beyond classic channels

    Generic employer branding does not reach these specific audiences efficiently and builds no lasting bond with the new generation.

    Solution

    1

    A dedicated company page

    A dedicated company page with vacancies published continuously, so ENGIE stays visible all year round.

    2

    Precise targeting

    Vacancies highlighted to qualified technical profiles.

    3

    Representation campaign

    Campaigns targeted exclusively at women to attract more female profiles to ENGIE.

    4

    Video content

    Short vertical videos for young people, complementing longer videos that showcase internships at ENGIE.

    Interns & mentors, the duos speak.

    ENGIE, Aurélien and Maxime
    IN VIDEO · AURÉLIEN AND MAXIME
    ENGIE, Andrea and Marc
    IN VIDEO · ANDREA AND MARC

    Impact

    ENGIE enjoys continuous visibility with young talent, from their first steps in the professional world up to five years of experience. The collaboration strengthens ENGIE's positioning as an attractive employer with a hard-to-reach audience, improves the match between hired profiles and the company's technical needs, and supports diversity goals by easing access for female profiles to technical roles.

    +7
    Years of collaboration
    +4,000
    Young technical profiles reached per year
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