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    Employer Branding

    Fluvius

    Reaching young technical talent

    An employer branding and recruitment campaign by Student × SnakLab positioning Fluvius as the employer where young technical talent builds the future of Flanders.

    Fluvius: Reaching young technical talent

    Context

    Fluvius was looking for technical profiles for both internships and starter jobs. That is no easy task today: technical talent is in high demand and often has a choice between several employers. The challenge went beyond simply filling vacancies. Fluvius wanted to position itself more strongly as an attractive employer for students and recent graduates in technical fields. While many young people know the Fluvius name, they often have no clear picture of the career opportunities or the impact they can make inside the company.

    Challenge

    01

    Grow awareness

    Make Fluvius more visible among technical bachelors, engineers, associate degree students and technical secondary school pupils.

    02

    Position the employer

    Introduce young talent to the people, projects and growth opportunities inside the organisation.

    03

    Attract qualified candidates

    Reach the right profiles and convince them to apply for internships and starter roles.

    04

    Fill open vacancies

    Contribute to the inflow of technical talent for both internships and starter jobs.

    Solution

    1

    Content & social advertising

    SnakLab produced eight videos: four around starter jobs and four around internships. Through targeted social advertising on Meta and TikTok, Student brought that content to technical students and recent graduates in Flanders.

    2

    Targeted activation

    Dedicated mailings to relevant technical profiles and additional retargeting campaigns kept us in touch with interested candidates throughout their orientation process.

    3

    Employer branding on Student

    Fluvius got an extensive company page, complemented by job postings, content articles and employee testimonials.

    4

    Visibility on campus

    Posters and flyers on technical campuses across Flanders provided extra visibility with the target audience.

    Authentic campus stories by SnakLab.

    Fluvius, Episode 1
    FLUVIUS X STUDENT · EPISODE 1
    Fluvius, Episode 2
    FLUVIUS X STUDENT · EPISODE 2
    Fluvius, Episode 3
    FLUVIUS X STUDENT · EPISODE 3

    Impact

    The campaign delivered a strong inflow of technical talent: 30 hires through Student, including 15 technical bachelors and 13 technicians. Through authentic videos, inspiring stories and a targeted presence where the audience actually is, Fluvius managed to profile itself far more strongly as an employer for young technical talent. Based on these results the collaboration continues. Fluvius and Student are also launching audience research among technical students and recent graduates to make future campaigns even more relevant.

    30
    Hires through Student
    15
    Technical bachelors
    13
    Technicians
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